Microsoft in the next month or two will be entering a new market in which they have never been in before, the highly competitive MP3 player market. With the huge dominance Apple have in this market with their very popular iPod line of products, it will be interesting to see how Microsoft fair with their entry called the ‘Zune’.
The Zune to retail at USD$299 (to be confirmed) will directly compete with the iPod for market share dominance this christmas holiday. Currently Apple hold an overwhelming 85% share (last time I checked) and no other company in the mp3 market so far has been able to crack Apple and their iPod music player.
Here are just some of the Zune’s features:
- Storage: 30GB
- Manufacturer: Toshiba
- Vendor: Microsoft
- Video Capabilities: landscape playback, portrait playback, WMV, MPEG-4, H264
- Audio Capabilities: MP3, AAC, WMA
- Picture (photo): JPEG, BMP
- Connectivity: WiFi (802.11b)
- Power Technology: li-ion (lithium ion)
- Comes in black, white and brown (at launch, possibly other colors in the future)
The Zune can be charged with the USB cable provided and just like the iPod, the Zune will not include a power adapter to plug into an outlet to charge the device.
With the Zune’s wireless functionality, it will be possible to view and share your song collection with other Zune users, but cannot be connected to the Internet, but more information may be release at a later date regarding online connectivity.
The Microsoft Zune Media Player looks to be a very promising contender to battle the iPod and first impressions of the device look impressive scoring great enthusiasm by many in the industry already, time will tell if it has what it takes to overtake Apple in the MP3 market.
Look out for the Zune this christmas holiday, it will be all over the place I just know it.