Online Disgrace: Angry Customers Use Web to Shame Firms


globe.gifAs angry clients increasingly turn to the Internet to settle scores, companies, independent retailers and everyday wrongdoers are learning that consumers can have the last word — and often the last laugh. The Web has turned into a place where shame and humiliation are sometimes the strongest weapons in fighting scams and unfairness.

I have seen many instances in which people have used methods such as these to publicly shame a large company or organisation in an attempt for financial gain and/or simply to prove a point. The article “Angry Customers Use Web to Shame Firms” in the Washington Post takes a very interesting look at how people are getting away with this.

The article discusses how recently AOL got publicly slandered this past week by a customer regarding online broadcast services. You can check out the article with the above link, or follow the read more link below.

I’ve thought of an idea for an article which will be written for tomorrow’s post. I hope you guys like it, but in the meantime, check out this article and let me know what you think.

read more | digg story

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2 thoughts on “Online Disgrace: Angry Customers Use Web to Shame Firms

  1. Mr. Chester is clearly a twit. The is the information age. More and more people are turning to the interet for a little research before making purchases or contracting for services. And its only going to grow. Its as easy as plugging a company or brand name into a search engine and the internet only continues to become more accessible. There will always, of course, be the ubiquitous whiners who suffer the consequences of their own ignorance. But when the numbers start adding up, people listen. Only a fool would ignore that.

    As to the individuals who are shamed for their behavior: it used to be that people were shame by their families and community into doing what’s right. Now the internet is the community. And frankly its about time a few of those folks lost their anonymity.

  2. Guilty as charged, and BCB is right to suggest that Chester is a twit.

    The internet is one of the best ways about finding out about the companies you’re dealing with and to get first hand accounts of how good/bad they actually are. The fact that there continues to be growth in the online advertising sector has no bearing or effect on how much, how often, and where aggreived consumers choose to share their stories of misconduct or poor treatment at the hands of Companies X, Y, or Z.

    I have used the internet to air my greivances with on company, namely Startrack Express. I had a valid point to make and it turns out I wasn’t the only one who’s deliveries had suffered at their hands, something I found out when the story crossed onto the major Australian Broadband community website whirlpool.net.au. Turns out there had been many others, and the photos of the shocking state my parcel was received in had already prompted Apple Australia prior to the information going online to haul the delivery company over the coals.

    I must say that the use of electronic media as a means of electronic blackmail is not something that should ever been encouraged, but sometimes it does require that companies are publically named and shamed in order to acheive an acceptable result.

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